In April 2020, developers Rohan Seth and Paul Davison launched the soon to be hit app Clubhouse. Clubhouse is an app that allows individuals to connect via audio chat rooms based on areas of interest. With each room typically divided into two groups (the panel of speakers and the listeners), Clubhouse is a modern twist on live podcasting. According to InsideHook, the app can be described as “what Linkedin would be if it could talk”. When logging onto Clubhouse, think of yourself entering a Ted Talk or any podcast that doesn’t have an editing structure. During a time where staying home is practically mandatory, Clubhouse found a way for like-minded individuals to have organic conversations at the click of a button.
So, what are the elements that make Clubhouse so intriguing? With no videos, photos (aside from adding an optional profile picture), or traditional feed layout, Clubhouse has an unorthodox feel to social media. Relying solely on live audio, this app focuses more on individuals sharing their thoughts and ideas with listeners, rather than using social media as a personal image tool. Currently, Clubhouse is primarily utilized by creators who miss having a connection with their audience. With that being said, by giving a platform to those who want their conversations to be heard, this app has the potential to be far more beneficial than apps like Snapchat and Instagram.
Another huge differentiator for Clubhouse is the exclusivity aspect. Unlike the majority of other popular social media platforms, you must be referred by an existing member to gain access into Clubhouse. Newsweek shared that being approved for Clubhouse has become so important to some social media users that invites are being auctioned on EBay for hundreds of dollars. If the price tag of an invitation isn’t enough to draw you in, Clubhouse has also gained the memberships of top celebrities and entrepreneurs such as Oprah, Drake, Elon Musk, and Mark Zuckerburg to name a few. With that being said, by labeling this app as an ‘exclusive invite-only’ platform, Clubhouse acquired the right amount of buzz and curiosity to become an app every social media user has their eyes on.
Personally, I am a new member to Clubhouse and am eager to test out this form of social media in conjunction with my personal brand. Having a brand primarily centered around my modeling career and my life through photos, I struggle with finding other mediums to showcase what I do. With the use of Clubhouse, I will be able to have a natural flowing conversation with my audience and can better assess what content they want to see from me. I believe an important quality for a successful creator is versatility and with the use of Clubhouse, I believe my personal brand content will achieve that.